Digital Marketing Hub
Multi-channel analytics dashboard aggregating ad spend, conversion tracking, and automated ROI reporting.
Production Metrics & KPIs
Validated System Telemetry
Problem Statement & Scope
The Architectural Vector
Centralized marketing performance and reporting platform. Ingests and standardizes campaign telemetry from multiple ad channels, calculates blended CAC and LTV metrics in real time, and provides interactive charts and scheduled PDF export capabilities.
3 Deep Technical Challenges Overcome
Aggregating divergent metric schemas across multiple marketing platforms into a normalized data format.
Building fluid interactive SVG charts that remain smooth on low-power mobile devices.
Ensuring granular multi-client access control and privacy boundary isolation.
System Design Breakdown
Architecture Specifications & Hardware Primitives
React Query / TanStack Query with real-time background refetching
Next.js dynamic Data Cache with tag-based revalidation
Supabase Realtime PostgreSQL CDC (Change Data Capture) feeds
Row Level Security (RLS) policies scoped per agency workspace
Reduced manual agency reporting workflows by 80%.
Provided real-time visibility into customer acquisition costs across active campaigns.